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– Producing a strong brand identity that will appeal to audiences, and be the foundation of a Christmas campaigns of 2014 and into the future
– Devising and producing a spectacular ceremony, different to anything produced before, to turn on the lights and launch the newly re-branded Christmas in Limerick and invite everyone into the city centre to enjoy it
– Creating a sense of magic in Limerick, promote Christmas Spirit in the city and attract more footfall to the city centre with a series of events in the month of December
– Promoting the many wonderful events that are already happening in Limerick at Christmas, and position it as a seedling rival to already established Christmas festivals in Ireland.
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The Performance Corporation &
Big House Productions
Presented:
Limerick City, November 2014
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